Sports Networking and Social Media
Are you using social media to help you land your next (or first) job in sports? If not, you are missing out on a massive opportunity to leverage social networking to grow your network and land your dream job in the sports industry! In this live, interactive presentation Trevor reviews how you can leverage Linkedin to:
- Build your network in the sports industry
- Connect with top sports executives
- Launch and build your personal brand in sports
- Land your dream job in sports
Leveraging The Athlete Brand On Social Media
With social media, athletes now have access to powerful tools to build their personal brands. Athletes are negotiating greater contractual freedom to build and leverage their own personalities beyond the team they represent. Concurrently, we are entering the “post‐privacy”era. Nothing happens outside of camera range. If an athlete brushes off a fan’s request for an autograph, stumbles drunkenly out of a bar or gives a passerby the finger, you can bet that it will be Tweeted within minutes and grainy cellphone footage will find its way onto YouTube within hours.
Canadians have an ambivalent relationship with celebrity culture. We respect Sidney Crosby (because he doesn’t take himself too seriously) but mock Celine Dion (because she does). For athletes seeking to build a personal brand, for sponsors seeking to leverage the athlete brand, and for NFPs seeking alignment with an athlete, there are opportunities and there are pitfalls
The Power of Social Media For Amateur & Non-Profit Sports
Trevor Turnbull, Founder of T3 CONNECT Sports Marketing, delivered this presentation to over 40 Executives, Directors and Marketing Coordinators that represent the Provincial Sport Organizations in British Columbia.
A leader and an advocate for amateur sport across the province, Sport BC is a driving force in bringing healthy living and sport to the forefront for British Columbians. With a legacy stretching back over forty years, Sport BC continues to propel participation in organized sport provincially, bringing the power of sport to more than 650,000 sport participants and building strong, healthy individuals and communities.
In this presentation, Trevor reviews the following:
- Why should amateur and non-profit sports organizations engage in social media?
- The importance of finding and listening to conversations online around your sport
- How to engage in and lead conversation around your sport online
- Ways an integrated marketing strategy can add value to your sponsorship packages
- Leveraging social media to benefit from social fundraising
Download SportBC Reference Letter – Sport BC Reference Letter
The Power of Social Media for Sports Events
Trevor Turnbull delivered this presentation to the members of the Sports Executives Association (SEA). The SEA is a new place to learn from sports industry pros, advance your sports career and build a more powerful network. This is a site for sports executives looking to improve their business or place in the industry. It’s also a forum where you can share ideas and get qualified referrals from a trusted community.
In this presentation, Trevor reviews the following:
- The importance of online event branding and what not to do
- Why you need to monitor online conversations around your event and how to respond
- How influencers and online contests can help build buzz for your event
- How an integrated marketing strategy can add value to your sponsorship packages
- Strategies to leverage fan generated content before, during and after your event
Click here to join the Sports Executives Association.
Trevor Turnbull presented at the first Social Media Breakfast – Edmonton hosted at CBC Community Space. Trevor profiled how social media is impacting the sports industry by showcasing case study examples that show how athletes, teams and leagues are leveraging these social tools in an attempt to create a deeper connection with their fans while attracting a new generation of sports fans and opening up new revenue opportunities.
- Athletes – Chad Ochocinco – Athlete Branding
- Athletes – Larry Fitzgerald & Nike sponsorship
- Leagues – CFL – Social Media Night, Twitter Halloween, CFL Tweetup
- Leagues – NHL – History Will Be Made videos
- Events – Night of Champions hosted by Damon Allen case study
Sports are inherently social. Almost everyone has an athlete, team or sport they support. And, fans love to share their opinions, both positive and critical, with friends, family, strangers at bars and around the water cooler with co-workers. Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.
Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.
Trevor Turnbull was asked to speak at the Minnesota Wild Partner Summit in May 2010 to talk about the changing landscape of Sports and Social Media.
- The Social Media Revolution (Statistics & Trends)
- How Brands are Becoming Media
- Social Media and NHL teams
- Sponsorship and Social Media Integration – Opportunities for the Wild and their Corporate Partners
- Upcoming Trends and Forecasts for Social Media and Sponsorships
- Building and Measuring Social Media ROI
Trevor Turnbull presented at the Social Media Breakfast – Calgary hosted at the Jaymon Homes Theatre. Trevor talked about his experience consulting with sports teams, athletes and events. He discussed the impact that social media is having on the sports world by showcasing case studies from his own personal consulting experience: